Make the front clear
Your name, what you do, your phone number. Big enough to read without glasses.
Pennies each · Still works
Still the fastest way to leave your information behind. Make the back of the card work as hard as the front.
From Chapter 9 of the free book: The Silent Call to Action.
Why it works
Most cards waste the back. Put something useful there, and your card gets kept instead of tossed.
Perfect for
How to do it
Your name, what you do, your phone number. Big enough to read without glasses.
A checklist, a QR code to your reviews, an appointment reminder or an offer.
Thin, flimsy cards feel cheap. A heavier card costs a few cents more and says a lot more.
“One for you, one for a friend.”
APPOINTMENT: ____ at ____ OIL CHANGE DUE: ______ miles SCAN TO READ 200+ REVIEWS ▢ BRING THIS IN FOR 10% OFF YOUR FIRST VISIT
I own a [TYPE OF BUSINESS]. Suggest five useful things I could print on the back of my business card that would make people keep it, like a checklist, a reminder or an offer. Then write the text for the best one, under 25 words.
Don’t make this mistake
Don’t print cheap, thin cards.
They feel cheap, and so do you. A few cents more buys a card people keep.
Hand out two. One for a friend.
From the book
Over 350 pages and 250+ ideas that work. Free, no email needed.
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