Ask at the register
Every sale. Make it part of the routine, not an afterthought.
Free · A list you own
Every sale is a chance to keep in touch. Ask, say exactly what they’ll get, and stick to it.
From Chapter 26 of the free book: Make Them Feel Like Insiders.
Why it works
People say yes when they know what they’re signing up for and it sounds worth it.
Perfect for
How to do it
Every sale. Make it part of the routine, not an afterthought.
“One email a month with a tip and an offer. That’s it.”
A receipt by email, a birthday treat, first dibs on sales.
If you said once a month, send once a month. Never sell the list.
“Want to join our list? One email a month with a coupon and first dibs on new arrivals. We never share it. Can I get your email?”
I own a [TYPE OF BUSINESS]. Write three short, friendly ways for my staff to ask for an email at checkout, plus a counter sign that says exactly what people will get and how often. Make it feel like a perk, not a hassle.
Don’t make this mistake
Don’t promise one email a month and send ten.
Break the promise, and they unsubscribe.
Followers can disappear. Your list is yours.
From the book
Over 350 pages and 250+ ideas that work. Free, no email needed.
Download the free bookWe’ll build yours free.
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