Pick a reward for both people
10% off, a free service, a gift card. Worth the effort, simple to explain.
Free · Your customers as a sales team
A clear reward for both people, paid fast. Simple programs get used.
From Chapter 11 of the free book: One for You, One for a Friend.
Why it works
When both the customer and their friend get something, sending people your way feels like a favor, not a pitch.
Perfect for
How to do it
10% off, a free service, a gift card. Worth the effort, simple to explain.
A card with their name on it, or a code they can text to a friend.
The same week. A slow thank-you kills the program.
At checkout, on the invoice, in your emails. Nobody uses what they don’t know about.
“Give this to a friend. They get $20 off their first visit. When they come in, you get $20 off your next one. Thanks for sending people our way! — Valley Auto”
I own a [TYPE OF BUSINESS]. Design a simple referral program: a reward for both people that fits my prices, the wording for a pass-along card, and a short thank-you note for the person who referred. Keep it simple enough to explain in one sentence.
Don’t make this mistake
Don’t make it complicated, and don’t pay late.
Some industries have rules about referral rewards. Know yours before you start.
Thank them fast, and they’ll send more.
From the book
Over 350 pages and 250+ ideas that work. Free, no email needed.
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