Pick your routes
Use the Postal Service’s EDDM map tool to choose routes near you by ZIP code.
Under $1 mailed · Every home on a route
Every Door Direct Mail Postcards
Reach every home on a mail route without buying a list. The secret is mailing the same route more than once.
35¢ to 75¢ each, mailed
Repetition is the point.
From Chapter 10 of the free book: Pick the Moment.
35¢ to 75¢ each, mailed
30 min to get started today
Why it works
Every Door Direct Mail (EDDM) is a U.S. Postal Service program that delivers your postcard to every address on the routes you pick. No mailing list needed.
It’s not targeted beyond the neighborhood, so it works best for businesses that serve everyone nearby.
Perfect for
Restaurants & pizzaHome servicesGymsSalonsDentistsRealtorsAuto repair
How to do it
Four steps. That’s it.
Design one big offer
A big headline, one offer, a deadline and your phone number. It has to work in three seconds.
Mail the same route three times
Three weeks apart. One postcard rarely does it. Repetition is the point.
Track every response
A special code or phone number just for the postcard, so you know if it paid off.
A postcard that works
FRONT: $10 OFF YOUR FIRST OIL CHANGE · Valley Auto · 2 blocks from you BACK: Good through June 30 · Code: MAIL10 · 555-555-0123 · Mon–Sat 7–6
Try this with AI
I own a [TYPE OF BUSINESS] in [CITY]. Write the front and back of an EDDM postcard for the neighborhoods around my shop: a headline under 8 words, one offer with a deadline, a tracking code and my phone number. Then write two follow-up versions to mail three and six weeks later.
Don’t make this mistake
Don’t mail once and give up.
One postcard rarely changes anything. Plan three mailings before you send the first.
Do this today
Repetition is the point.
From the book
Chapter 10: Pick the Moment
Over 350 pages and 250+ ideas that work. Free, no email needed.
Download the free book$299 marketing consultation · Free
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Step 1 of 2Takes about 2 minutes