Say what you do
Not “Excellence since 1998.” What do you actually do?
Free · Five seconds to decide
Fix Your Website Headline
Visitors decide in about five seconds whether to stay. Tell them what you do, for whom, and where.
FREE just your time
Clear beats clever. Every time.
From Chapter 4 of the free book: Know Who You’re Talking To.
FREE just your time
15 min to get started today
Why it works
If people can’t tell right away what you do, they leave and call someone else.
A plain headline beats a clever one every time.
Perfect for
Every business with a websiteAuto repairSalonsRestaurantsProfessional servicesMedical & dental
How to do it
Four steps. That’s it.
Say who it’s for
Families, small businesses, dog owners, first-time buyers.
Say where
Your town or area. Locals want local.
Add one reason to call
Same-day service, free estimates, open Saturdays.
Before and after
BEFORE: “Driven by Excellence.” AFTER: “Honest auto repair in Wichita. Same-day brakes and oil changes.”
Try this with AI
I own a [TYPE OF BUSINESS] in [CITY] that serves [WHO]. Write ten plain website headlines that say what we do, for whom and where, in under ten words, plus a one-line subheading with a reason to call. No slogans.
Don’t make this mistake
Don’t use a clever slogan as your headline.
Clever confuses. Clear sells.
Do this today
Clear beats clever. Every time.
From the book
Chapter 4: Know Who You’re Talking To
Over 350 pages and 250+ ideas that work. Free, no email needed.
Download the free book$299 marketing consultation · Free
You don’t need a huge marketing budget. You need a plan.
We’ll build yours free.
Our marketing experts will personally review your business, your goals and your competition, then show you exactly what we’d do to help you get more customers.
This isn’t an automated report full of generic marketing advice. A real member of our marketing team will review your business, your goals and your local competition, and show you practical ways to get more customers, generate referrals and stay in front of the people who already know you.
Some ideas cost nothing. Some cost a few dollars. Some use marketing items. You decide what makes sense.
- A real review of your business and local competition
- Specific ideas you can start using immediately
- A step-by-step plan for this week, this month and the year ahead
- Marketing items that actually fit your business and goals
- Real pricing, so you know what things cost before spending a dime
- Ideas that cost $0, $25, $100 and up. You decide what fits your budget
Normally $299. Right now, it’s on us.
We normally charge for our team’s time and marketing expertise. For a limited time, we’re building these plans at no charge for businesses that want to grow.
No obligation. No purchase required. No credit card.
Stop guessing what to do next. Give us 2 minutes. We’ll give you a plan.
Why are we giving this away?
We believe that when you see what our marketing team can do for your business, you’ll remember us when you need marketing items, printing or other marketing help. That’s it. You don’t have to buy anything.We build every plan by hand. Because a real person reviews each business, we can only prepare a limited number of free plans each week.
Step 1 of 2Takes about 2 minutes