One offer, one headline
“FREE CLASS THIS SATURDAY.” Readable from across the room.
Pennies each · One offer, one page
A cheap way to put an offer in a lot of hands. Most get tossed, so make the ones that don’t count.
From Chapter 5 of the free book: Give Them a Reason.
Why it works
One big offer with a deadline gets acted on. A page full of everything you do gets thrown out.
Perfect for
How to do it
“FREE CLASS THIS SATURDAY.” Readable from across the room.
“Good through May 31.” No deadline, no hurry.
A code, “mention this flyer,” or a QR code to a page only the flyer uses.
Partner counters, community boards, inside every bag.
FREE KIDS’ MEAL WITH EVERY ADULT ENTRÉE Tuesdays in June · Rosa’s Kitchen, 123 Main St. Show this flyer · Code: JUNEKIDS
I own a [TYPE OF BUSINESS]. Write a one-page flyer with one strong offer: a headline under eight words, two short supporting lines, a deadline, a tracking code and how to find us. No paragraphs.
Don’t make this mistake
Don’t cram everything you do onto one flyer.
One offer gets read. A wall of text gets recycled.
One offer. A deadline. A way to count what comes back.
From the book
Over 350 pages and 250+ ideas that work. Free, no email needed.
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