Day 2: email
“Did it come through okay? Here’s the one thing I’d point out.”
Free · Money on the table
Silence is not a no. Most people who go quiet just got busy.

From Chapter 17 of the free book: Follow Up Until They Say No.
Why it works
The business that’s still following up when everyone else has quit is the one that gets the job.
Perfect for
How to do it
“Did it come through okay? Here’s the one thing I’d point out.”
Answer questions. Ask what they’re thinking.
A photo of similar work, or a note from a happy customer.
Short and personal, with your card. Then once a month.
“Hi Karen, I haven’t heard back, so I’m guessing the timing isn’t right, and that’s completely fine. Should I close your file for now? If you’d still like to move ahead, just reply ‘yes’ and I’ll take care of everything.”
I own a [TYPE OF BUSINESS]. I sent a quote to [NAME] for [WHAT] on [DATE] and haven’t heard back. Write five short follow-ups for the next few weeks: two emails, a phone outline, a handwritten note and a final ‘should I close your file?’ message. Each one brings something new. Never write ‘just checking in.’
Don’t make this mistake
Don’t take silence as a no.
Don’t send “just checking in.”
Somebody on that list is waiting for you to call.
From the book
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