Pick the right room
Chamber mixers, industry groups, business breakfasts. Go where your customers or referral partners are.
Free · Face to face
A handshake still beats a hundred emails. Go with a goal, and follow up fast.
From Chapter 17 of the free book: Follow Up Until They Say No.
Why it works
Most people go, hand out cards and never follow up. That’s why the ones who do stand out.
Perfect for
How to do it
Chamber mixers, industry groups, business breakfasts. Go where your customers or referral partners are.
Three real conversations. Not thirty business cards.
“What kind of customer is a great fit for you?” People remember who listened.
A short email or call that mentions something they said.
“Hi Tom, great meeting you at the chamber breakfast Tuesday. You mentioned you’re looking for a good bookkeeper for your clients. I know a great one and I’m happy to introduce you. Coffee next week?”
I’m a [YOUR JOB] going to [EVENT]. Give me five good opening questions, a 15-second answer to “What do you do?” that says who I help, and a short follow-up email template I can send within 48 hours.
Don’t make this mistake
Don’t collect a stack of cards and never call anyone.
The meeting is the start. The follow-up is the work.
Three good conversations beat thirty business cards.
From the book
Over 350 pages and 250+ ideas that work. Free, no email needed.
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