Pick a useful topic
“5 Ways to Lower Your Insurance Bill.” “What to Know Before You Buy a Home.”
Under $200 · Food plus advice fills the room
Food plus useful advice equals a full room. Teach something useful for 20 minutes. Sell nothing. Follow up the next day.
From Chapter 19 of the free book: Show Up Where Your Customers Are.
Why it works
When you teach, you become the expert they call when they need help.
Perfect for
How to do it
“5 Ways to Lower Your Insurance Bill.” “What to Know Before You Buy a Home.”
A local office, a church hall, a library room, or your own space.
Help first. They’ll ask how to hire you.
A thank-you email with the slides and one offer.
“Free lunch, Thursday at noon: 5 Ways to Lower Your Insurance Bill. 20 minutes, no sales pitch. Hosted by Torres Insurance Group. Reply to save a seat.”
I own a [TYPE OF BUSINESS] in [CITY]. Suggest five useful 20-minute lunch-and-learn topics for local people or businesses, a short invitation for one of them, and a next-day follow-up email.
Don’t make this mistake
Don’t turn it into a sales pitch.
The minute it feels like a pitch, they stop listening and never come back. Teach. The calls come later.
Feed them, help them, and they’ll call you.
From the book
Over 350 pages and 250+ ideas that work. Free, no email needed.
Download the free bookWe’ll build yours free.
Our marketing experts will personally review your business, your goals and your competition, then show you exactly what we’d do to help you get more customers.
This isn’t an automated report full of generic marketing advice. A real member of our marketing team will review your business, your goals and your local competition, and show you practical ways to get more customers, generate referrals and stay in front of the people who already know you.
Some ideas cost nothing. Some cost a few dollars. Some use marketing items. You decide what makes sense.
Normally $299. Right now, it’s on us.
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