Pick a reward worth it
A free coffee, a free wash, a free trim. Something they actually want.
Pennies each · One visit becomes ten
Loyalty Punch Cards
Turn one visit into ten. Start them halfway there, and make the reward worth finishing.
5¢ to 20¢ each
Give them a reason to come back to you.
From Chapter 26 of the free book: Make Them Feel Like Insiders.
5¢ to 20¢ each
20 min to get started today
Why it works
A punch card gives people a reason to come back to you instead of the place down the street.
People who start a card want to finish it. Give them a head start and they’ll come back to get there.
Perfect for
Coffee shopsRestaurantsCar washesSalons & barbersPet groomersSmoothie & juice barsBreweries
How to do it
Four steps. That’s it.
Give the first punch free
Or two. People who start partway are much more likely to finish.
Make it wallet size
Same size as a credit card, on sturdy stock, so it lasts.
Ask at every visit
“Do you have your card?” If not, hand them a new one.
The card
BUY 9, GET THE 10TH FREE [✔] [✔] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [FREE] Your first two are on us. Thanks for coming back!
Try this with AI
I own a [TYPE OF BUSINESS]. Help me design a simple loyalty punch card: what reward fits my prices, how many punches, and the wording for the front and back. Start customers with two free punches.
Don’t make this mistake
Don’t make the reward too small or too far away.
Twenty punches for a free cookie gets thrown away.
Do this today
Give them a reason to come back to you.
From the book
Chapter 26: Make Them Feel Like Insiders
Over 350 pages and 250+ ideas that work. Free, no email needed.
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Step 1 of 2Takes about 2 minutes