Pick one look
Shirts, caps and jackets in the same colors.
Under $2,000 a crew · Looks like a company you can trust
A crew that looks the same looks like a company you can trust. Shirts, caps and jackets in one look.
From Chapter 20 of the free book: Dress the Part.
Why it works
Your crew wears your name at the job, the store and the gas station.
Perfect for
How to do it
Shirts, caps and jackets in the same colors.
They wear what they like.
A name on the chest makes your crew easy to remember.
A faded shirt says more than no shirt.
“Each person gets: 5 shirts, 2 caps, 1 jacket. Replaced every year.”
I own a [TYPE OF BUSINESS] in [CITY] with [NUMBER] employees. Suggest a simple uniform kit for each person, a yearly replacement plan, and a short note to the crew asking them to help pick the style.
Don’t make this mistake
Don’t let uniforms fade and stain.
A worn-out uniform tells customers you don’t care about details. Replace them on schedule.
Look like the company they can trust.
From the book
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