Pick the right partner
Same customer, different service. A realtor and a mover. A gym and a smoothie shop.
Free · Borrow their customers
Another business already has the customers you want. Team up and send each other people.
From Chapter 11 of the free book: One for You, One for a Friend.
Why it works
It costs nothing but a handshake, and it works both ways.
Perfect for
How to do it
Same customer, different service. A realtor and a mover. A gym and a smoothie shop.
Bring cards. Say who you are and how you could help their customers.
Swap cards or flyers for each other’s counter, or a simple “show this for 10% off” card.
When they send you someone, thank them right away. Send business back.
“Hi, I own the dog grooming shop down the street. A lot of our customers ask where to get good food and supplies, and I’d love to send them here. Want to swap cards for each other’s counters?”
I own a [TYPE OF BUSINESS] in [CITY]. List ten kinds of local businesses that serve the same customers I do without competing with me. For the best three, write a short, friendly pitch for a referral partnership.
Don’t make this mistake
Don’t partner with someone you wouldn’t hire yourself.
Their bad service becomes your bad name. And check your industry’s rules on referral fees.
Their customers can be your customers. Just ask.
From the book
Over 350 pages and 250+ ideas that work. Free, no email needed.
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Our marketing experts will personally review your business, your goals and your competition, then show you exactly what we’d do to help you get more customers.
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Some ideas cost nothing. Some cost a few dollars. Some use marketing items. You decide what makes sense.
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