Find the real story
A 25th anniversary, a community project, a surprising local fact, a customer with an amazing story.
Free · Better than an ad
Reporters need stories every day. Give them a good one, and your name gets in front of the whole town.
From Chapter 29 of the free book: Be the Name on the Jersey.
Why it works
Reporters don’t want ads. They want something new, local and human.
Perfect for
How to do it
A 25th anniversary, a community project, a surprising local fact, a customer with an amazing story.
Read your local paper and news sites. Find who covers business or community.
Three or four sentences: what’s happening, why locals care, and when.
Offer photos, a time to visit, and your cell number. Answer fast when they call.
“Hi Jenna, our family auto shop turns 40 this month. My dad opened it in 1986 with one bay. On Saturday we’re giving free brake checks to local teachers as a thank-you. Happy to have you stop by. My cell is 555-555-0123.”
I own a [TYPE OF BUSINESS] in [CITY]. Here’s what’s happening: [YOUR NEWS]. Write a short, friendly email pitch to a local reporter, under 100 words, that explains why people in our town would care. No sales language.
Don’t make this mistake
Don’t send a press release that reads like an ad.
“We’re having a sale” is not news.
Good stories get told. Make yours one of them.
From the book
Over 350 pages and 250+ ideas that work. Free, no email needed.
Download the free bookWe’ll build yours free.
Our marketing experts will personally review your business, your goals and your competition, then show you exactly what we’d do to help you get more customers.
This isn’t an automated report full of generic marketing advice. A real member of our marketing team will review your business, your goals and your local competition, and show you practical ways to get more customers, generate referrals and stay in front of the people who already know you.
Some ideas cost nothing. Some cost a few dollars. Some use marketing items. You decide what makes sense.
Normally $299. Right now, it’s on us.
We normally charge for our team’s time and marketing expertise. For a limited time, we’re building these plans at no charge for businesses that want to grow.
No obligation. No purchase required. No credit card.
Stop guessing what to do next. Give us 2 minutes. We’ll give you a plan.
Why are we giving this away?
We believe that when you see what our marketing team can do for your business, you’ll remember us when you need marketing items, printing or other marketing help. That’s it. You don’t have to buy anything.We build every plan by hand. Because a real person reviews each business, we can only prepare a limited number of free plans each week.