Fix your profile first
A real photo, a headline that says who you help, and a line on how to reach you.
Free · Where the decision-makers are
The people who sign the checks are on LinkedIn, by name and by title. Show up where they can see you.

From Chapter 19 of the free book: Show Up Where Your Customers Are.
Why it works
A useful post from someone who does the work gets read. A sales pitch gets scrolled past.
Perfect for
How to do it
A real photo, a headline that says who you help, and a line on how to reach you.
A lesson from a real job, a mistake you see clients make, a question you get every week.
Leave a useful comment on a prospect’s posts for a few weeks. Then they know your name.
Short, plain and steady. End with a question or an easy next step.
“A client asked me last week why their insurance went up when they never filed a claim. Here are the three things that usually cause it, and what you can do about each one. If you want me to look at yours, send me a message.”
I’m a [YOUR JOB] who helps [WHO YOU HELP] in [CITY]. Write four short LinkedIn posts, each based on a common question or mistake I see. Plain language, no hashtags in the middle of sentences, and end each with an easy next step.
Don’t make this mistake
Don’t send a sales pitch the minute someone accepts your connection.
Be useful first. Sell second.
Be the name they already know when they need you.
From the book
Over 350 pages and 250+ ideas that work. Free, no email needed.
Download the free bookWe’ll build yours free.
Our marketing experts will personally review your business, your goals and your competition, then show you exactly what we’d do to help you get more customers.
This isn’t an automated report full of generic marketing advice. A real member of our marketing team will review your business, your goals and your local competition, and show you practical ways to get more customers, generate referrals and stay in front of the people who already know you.
Some ideas cost nothing. Some cost a few dollars. Some use marketing items. You decide what makes sense.
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We believe that when you see what our marketing team can do for your business, you’ll remember us when you need marketing items, printing or other marketing help. That’s it. You don’t have to buy anything.We build every plan by hand. Because a real person reviews each business, we can only prepare a limited number of free plans each week.