Mail your own customers first
Past customers already trust you. A reminder or a thank-you offer works best.
Under $2 mailed · No envelope to open
No envelope to open, so the message is seen instantly. Send them on a schedule, with a clear offer.
From Chapter 15 of the free book: Put It in an Envelope.
Why it works
One postcard rarely changes anything. A schedule of them, to the right list, does.
Perfect for
How to do it
Past customers already trust you. A reminder or a thank-you offer works best.
A big headline, one offer and a deadline. Readable in three seconds.
A special code, phone number or web address only the postcard uses.
Seasonal reminders, birthdays, “time for your checkup.” Not just once.
FRONT: TIME FOR MAX’S CHECKUP! BACK: It’s been a year since Max’s last visit. Book this month and get a free nail trim. Call 555-555-0123 or book at valleyvet.com/max
I own a [TYPE OF BUSINESS]. Write a postcard for past customers who haven’t been back in a year: a headline under 6 words, one offer with a deadline, a tracking code, my phone number and website. Then suggest a simple 4-postcard schedule for the year.
Don’t make this mistake
Beautiful card. Great offer. No phone number.
Put your contact info on the damn thing.
Send it on a schedule. Make it easy to call.
From the book
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