Put them up two weeks ahead
Long enough to plan for, close enough to remember.
Under $15 · Seen by everyone walking by
Cheap, local and seen by everyone walking by. Put them up two weeks before the event.
From Chapter 19 of the free book: Show Up Where Your Customers Are.
Why it works
A poster with one big message and a date gets people to show up.
Perfect for
How to do it
Long enough to plan for, close enough to remember.
Coffee shops and stores are usually happy to help a neighbor. Just ask.
What, when, where. Readable from across the room.
An outdated poster says nobody’s paying attention.
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I’m promoting [EVENT] on [DATE] at [PLACE]. Write a poster with a headline under 6 words, the date and place on one line, one fun detail, and who’s hosting. Then list 10 places in [TOWN] where I should ask to hang it.
Don’t make this mistake
Don’t leave old posters up.
An outdated poster makes you look like you don’t care. Take them down the day after.
Where your neighbors look, put your name.
From the book
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