Who you help
“I help families who…” or “We take care of dogs whose owners…”
Free · Ready every time
Practice a 30-Second Introduction
Someone asks, “So what do you do?” Have a great answer ready, and make it sound like talking.
FREE just your time
Be ready every time someone asks.
From Chapter 16 of the free book: Pick Up the Phone.
FREE just your time
10 min to get started today
Why it works
That question comes up at parties, at games, in line at the store. Every one is a chance.
Most people mumble their job title. A clear answer about who you help gets remembered and passed along.
Perfect for
Every business ownerYour whole teamFinancial plannersInsurance agentsRealtorsAnyone who networks
How to do it
Four steps. That’s it.
The problem you solve
What’s keeping them up at night, in their words.
One quick example
A real result, in one sentence.
Practice it out loud
Until it sounds like you talking, not reading. Then teach it to your team.
A 30-second answer
“I help families figure out if they’re on track to retire. Most people I meet have no idea if they’re saving enough. Last month I helped a couple realize they could retire three years earlier than they thought.”
Try this with AI
I’m a [YOUR JOB] who helps [WHO] with [PROBLEM]. Write three versions of a 30-second answer to “What do you do?”: who I help, the problem I solve and one quick example. It should sound natural when spoken, not like a sales pitch.
Don’t make this mistake
Don’t just say your job title.
And don’t recite it like a robot. Practice until it sounds like talking.
Do this today
Be ready every time someone asks.
From the book
Chapter 16: Pick Up the Phone
Over 350 pages and 250+ ideas that work. Free, no email needed.
Download the free book$299 marketing consultation · Free
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- A real review of your business and local competition
- Specific ideas you can start using immediately
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We believe that when you see what our marketing team can do for your business, you’ll remember us when you need marketing items, printing or other marketing help. That’s it. You don’t have to buy anything.We build every plan by hand. Because a real person reviews each business, we can only prepare a limited number of free plans each week.
Step 1 of 2Takes about 2 minutes