Pull a list
Everyone who bought from you more than a year ago and hasn’t been back.
Free · People who already trust you
Past customers already know you and trust you. Give them a useful reason to come back.
From Chapter 23 of the free book: Celebrate Their Milestones, Not Yours.
Why it works
Lead with something useful, like a reminder, a season or a milestone, and it never feels like a sales call.
Perfect for
How to do it
Everyone who bought from you more than a year ago and hasn’t been back.
Time for a check-up, the season is changing, it’s their anniversary with you.
A short email, a call or a handwritten note. Not a coupon blast.
One simple next step: “Want me to hold a spot for you?”
“Hi Dave, it’s been about a year since we serviced your air conditioning. Summer’s coming, so it’s a good time for a quick tune-up before the first heat wave. Want me to hold a spot for you?”
I own a [TYPE OF BUSINESS]. Write three short messages to customers who haven’t been back in over a year. Lead with a useful reason (a season, a check-up, a reminder), not a sale. End each with one easy next step.
Don’t make this mistake
Don’t only call when you want to sell something.
Lead with something useful to them.
They already said yes once.
From the book
Over 350 pages and 250+ ideas that work. Free, no email needed.
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