Make the offer for the friend
“$20 off your first visit.” Big and clear, right on the front.
Pennies each · Hand one to a friend
Referral Cards
Give happy customers something to hand a friend, with an offer that makes the friend want to call.
5¢ to 20¢ each
Make it easy for them to send you someone.
From Chapter 11 of the free book: One for You, One for a Friend.
5¢ to 20¢ each
20 min to get started today
Why it works
Most happy customers would refer you. A card in their hand makes it easy, and the offer gives the friend a reason to call now.
Put the customer’s name on it, and the friend knows exactly who sent them.
Perfect for
Every businessSalons & spasAuto repairDentistsGymsPet groomersFinancial planners
How to do it
Four steps. That’s it.
Leave a line for a name
“Courtesy of ________.” The customer writes their name. Now you know who to thank.
Hand out three with every finished job
At checkout, in the bag, with the invoice.
Thank the sender fast
When a card comes back, thank the person whose name is on it the same week.
The card
FRONT: A friend thinks you’ll love us. $20 OFF YOUR FIRST VISIT. BACK: Courtesy of ____________. Call 555-555-0123 or book at valleyauto.com.
Try this with AI
I own a [TYPE OF BUSINESS]. Write the front and back of a referral card that a happy customer hands to a friend: an offer for the friend, a line for the customer’s name and how to book. Under 30 words total.
Don’t make this mistake
Don’t let them sit in a box.
Referral cards in a drawer don’t refer anyone. And check your industry’s rules on referral rewards.
Do this today
Make it easy for them to send you someone.
From the book
Chapter 11: One for You, One for a Friend
Over 350 pages and 250+ ideas that work. Free, no email needed.
Download the free book$299 marketing consultation · Free
You don’t need a huge marketing budget. You need a plan.
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Our marketing experts will personally review your business, your goals and your competition, then show you exactly what we’d do to help you get more customers.
This isn’t an automated report full of generic marketing advice. A real member of our marketing team will review your business, your goals and your local competition, and show you practical ways to get more customers, generate referrals and stay in front of the people who already know you.
Some ideas cost nothing. Some cost a few dollars. Some use marketing items. You decide what makes sense.
- A real review of your business and local competition
- Specific ideas you can start using immediately
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We believe that when you see what our marketing team can do for your business, you’ll remember us when you need marketing items, printing or other marketing help. That’s it. You don’t have to buy anything.We build every plan by hand. Because a real person reviews each business, we can only prepare a limited number of free plans each week.
Step 1 of 2Takes about 2 minutes