Promote one thing
Tonight’s special, your catering, your text list, your happy hour.
Under $2 · A captive audience
People sit and wait right in front of it. Promote one thing, and make it easy to say yes.
From Chapter 5 of the free book: Give Them a Reason.
Why it works
One clear message gets read and acted on. A cluttered one gets moved to the side.
Perfect for
How to do it
Tonight’s special, your catering, your text list, your happy hour.
A QR code to join the text list, or “Ask your server.”
Seasonal specials and new events keep people reading.
It gets handled, spilled on and moved around. Pick a coated card.
SIDE 1: WE CATER! Office lunches from 10 to 200. Ask your server for a menu. SIDE 2: JOIN OUR TEXT LIST · Scan for a free dessert on your next visit.
I own a [TYPE OF BUSINESS]. Write a two-sided table tent: one side promotes [ONE THING], the other invites people to join our text list with a small reward. A headline under 6 words for each side, plus one short line.
Don’t make this mistake
Don’t cram your whole menu onto a table tent.
One message gets read. Ten get ignored.
They’re sitting right there. Tell them one thing.
From the book
Over 350 pages and 250+ ideas that work. Free, no email needed.
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