Pick a useful topic
“First-time home buying.” “Retirement basics.” “Car care before a road trip.”
Free · Be the expert in the room
Teach people something useful for an hour. They’ll remember who taught them.
From Chapter 19 of the free book: Show Up Where Your Customers Are.
Why it works
Libraries, chambers, schools and community centers are always looking for free, useful classes.
Perfect for
How to do it
“First-time home buying.” “Retirement basics.” “Car care before a road trip.”
The library, chamber, a school or a community center. They often handle the room and the word.
Give real answers. Keep the pitch to one sentence at the end.
A sign-in sheet for the handout, then a thank-you email with the slides.
“If you have questions about your own situation, I’m happy to talk one-on-one. My card is on the table, and I’ll email everyone the handout tomorrow.”
I’m a [YOUR JOB] and I want to teach a free one-hour class for [WHO] at the local library. Suggest five useful topics. For the best one, write a simple outline, a one-page handout and a short description for the library’s calendar.
Don’t make this mistake
Don’t turn the class into a sales pitch.
People came to learn. Teach them, and they’ll come back to buy.
Teach them now. They’ll call you later.
From the book
Over 350 pages and 250+ ideas that work. Free, no email needed.
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