Wear what you have, every day
If you already have branded shirts, put them on. All of them, all week.
Free · Walking billboards
You and your team are seen by hundreds of people a week. Make sure they know who you work for.
From Chapter 20 of the free book: Dress the Part.
Why it works
Customers trust a team that looks like a team. It says you’re organized and proud of the work.
Perfect for
How to do it
If you already have branded shirts, put them on. All of them, all week.
Your name and what you do, big enough to read from across the room.
If the team hates the shirt, it stays in the drawer.
Faded and stained says the wrong thing about your work.
Can someone across a parking lot read your name? Can they tell what you do? Would they want to call you after seeing it?
I own a [TYPE OF BUSINESS]. Suggest five short lines for the back of our team shirts that say what we do and make people want to call. Each under eight words.
Don’t make this mistake
Don’t wear a faded, stained shirt with your name on it.
It advertises the wrong thing.
Every place you go, your name goes with you.
From the book
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