Ask at the finish line
Right after the job is done, or right after they pay you a compliment. That’s when they’re happiest.
Free · Word of mouth
Your happiest customers already know your next customers. Most businesses just never ask.
From Chapter 11 of the free book: One for You, One for a Friend.
Why it works
Happy customers are glad to send people your way. It just doesn’t cross their minds unless you ask.
Perfect for
How to do it
Right after the job is done, or right after they pay you a compliment. That’s when they’re happiest.
“Do you know anyone else who just bought a house?” is easier to answer than “Know anyone?”
A card with their name on it: “Courtesy of Jen.” Their friend is far more likely to use it.
The same week. A note, a call, or 10% off their next visit. Thanked people send more friends.
“I’m so glad you’re happy with it. We grow because of people like you. If you know anyone who could use us, here’s one for them, with your name on it.”
I own a [TYPE OF BUSINESS] in [CITY]. Write me three short, natural ways to ask a happy customer for a referral, in person, by text and by email. Then write a short thank-you note for when their friend comes in.
Don’t make this mistake
Don’t wait for word of mouth to happen on its own.
Hope is not a referral system.
Your next customer is one ask away.
From the book
Over 350 pages and 250+ ideas that work. Free, no email needed.
Download the free bookWe’ll build yours free.
Our marketing experts will personally review your business, your goals and your competition, then show you exactly what we’d do to help you get more customers.
This isn’t an automated report full of generic marketing advice. A real member of our marketing team will review your business, your goals and your local competition, and show you practical ways to get more customers, generate referrals and stay in front of the people who already know you.
Some ideas cost nothing. Some cost a few dollars. Some use marketing items. You decide what makes sense.
Normally $299. Right now, it’s on us.
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We believe that when you see what our marketing team can do for your business, you’ll remember us when you need marketing items, printing or other marketing help. That’s it. You don’t have to buy anything.We build every plan by hand. Because a real person reviews each business, we can only prepare a limited number of free plans each week.